In 2006 Joe created the Joe Fresh concept for Loblaws.In 2003 Joe created a range of home products for Loblaws under the Presidents Choice brands.a consulting practice that has serviced numerous high profile international retailers, including Holt Renfrew, Saks Fifth Avenue, Woolworths, South Africa, Coles a major food retailer in Australia and Loblaws, Staples US and Kroger. In 2001 Joe created Joseph Mimran and Associates.In 2000, Club Monaco and Caban it’s home products lifestyle concept, were purchased by Ralph Lauren, marking Ralph Lauren’s first-ever acquisition.Club Monaco instantly became a cult brand that grew to over 150 stores in Canada, US, and Asia. In 1985 Joe founded Club Monaco, a vertical retail concept known for its distinctive minimalistic style and monochromatic palette.While the company controlled the design and manufacturing of the women’s collection the company embarked on expanding the brand into a myriad of consumer products under license. In 1980 the Company launched the Alfred Sung brand which achieved immediate consumer acceptance and success. ![]()
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